轩辕剑之汉之云

账单见证消费升级内需潜力持续释放_我的网站

无间道二

A | 　　北京8月11日电（记者韩鹏飞）翻看普通家庭的日常消费账单不难发现，我国居民消费偏好正在发生深刻转变：消费重心逐步从购置实物商品，转向文旅康养、文化体验、家政托管等服务类消费；消费理念从单纯追求“有钱消费”，向着理性甄选、注重品质的“花得值”转变。万千家庭消费选择的细微变迁，汇聚成我国消费市场转型升级的清晰脉络。国务院批复印发的《扩大消费“十五五”规划》锚定中长期发展方向，提出到2030年社会消费品零售总额达到60万亿元左右，这一目标背后，依托于亿万群众持续释放的消费活力与日益增长的美好生活需要。　　《扩大消费“十五五”规划》作为指导今后一段时期扩大居民消费的专项规划，围绕扩内需、促消费作出系统部署。

    Yin Yunzhen introduces to Sakolsky the harvest from the once-barren wasteland. Photo: Lin Xiaoyi/GT
On Monday afternoon, American teacher Ronald Sakolsky visited the homeland of Chinese desert fighter Yin Yuzhen in Uxin Banner of Ordos, Inner Mongolia Autonomous Region. This was a place the American man had visited in 2000 and it has completely changed since then.
In 1999, Sakolsky, a teacher in a China-US education exchange program, was touched by a report on Yin and her husband's afforestation efforts in the harsh wilderness of Mu Us Desert, and raised $5,000 to support her green cause. During that visit, they took pictures - in front of the sunken pit where the Yin couple once resided and in the barren land with a finger-thin sapling they had just planted against a backdrop of dust and bare earth.
What has the $5,000 changed?
On Monday, they came to the Sakolsky forest - a permanent tribute honoring Sakolsky's early contribution to the region's ecological revival - and replicated the vintage pictures, standing in front of a pit that has long been abandoned and beside a newly planted sapling. This time, however, there are bushes and trees in the background.
This contrast not only witnessed their friendship across time and the Pacific Ocean, but also showcased a promise Yin has kept for 27 years and a green dream that has been made possible through generations of joint unwavering efforts from Yin, her husband and countless other sand fighters.
Homecoming with family cooking

Yin hosted Sakolsky on Monday at her home, filling the air with the aroma of home-cooked meals during their long-awaited reunion. Watermelons were served along with other fresh fruits and vegetables, all harvested locally. Yin told the Global Times earlier that she learned the English word "more" to persuade him to eat more.
In 1999, Yin had few options for showing her hospitality, so she cooked a bowl of plain noodles for Sakolsky. Now, the harsh wasteland has transformed into a vibrant green oasis, thanks to unwavering afforestation efforts.
In the courtyard, the Global Times reporter saw Yin grinning from ear to ear with pride as she introduced the produce from the farmland - green pepper longer than a palm, a bottle gourd even bigger than Yin's head, and bags of foxtail millet packaged with the assistance of Yin's grandchildren, who are proud of the family's generations of commitment to green causes.
During a tour of Yin's home, Sakolsky was impressed by the beautiful house with its green courtyard, saying "You deserve every centimeter of this house." Throughout the visit, he repeatedly praised Yin's hands, which the desert fighter and model worker used to change both the land and her own life through arduous work.
The $5,000 Sakolsky donated in 1999 was equivalent to three years' income for Yin's entire family at the time. Today, that money has grown into more than 50,000 trees.
But Yin's journey did not stop there. Over the following decades, with the support of China's growing ecological restoration policies — including subsidies for afforestation and compensation for forest managers — she transformed the barren land into a productive family forest farm. Her success has inspired many others in the region to take up tree planting and sand control, transforming what was once a desperate struggle into a sustainable livelihood.
From the sandy hollow where the Yin couple lived in in 1985 and the earth hut they resided in until 1993, to the solid brick house Sakolsky saw when he last visited, and the two-story house the big family now lives in, the change in living environment is a clear example of ecological dividends.
Uxin Banner lies in the heartland of the Mu Us Desert. The desertification rate was over 90 percent in the 1950s and forestation coverage was merely 7.2 percent as of 1980. Now, the forestation rate has increased to 33 percent, while plantation coverage has expanded to 85 percent, per official data.
Sakolsky and Yin enjoy watermelons and other fruits at Yin's home. Photo: Lin Xiaoyi/GT

    Sakolsky and Yin enjoy watermelons and other fruits at Yin's home. Photo: Lin Xiaoyi/GT
Carry on the greenness, kindness
This miracle would have been impossible without numerous people like Yin, long-term systematic planning and scientific governance.
Chen Ziliang, an expert from the local forestry and grassland bureau, said that Mu Us Desert's sand‑control journey has evolved from collective afforestation to contract desert‑reclamation, moving beyond the simple goal of "keeping trees alive" to restoring vegetation based on water‑resource conditions.
Putting the idea of "lucid waters and lush mountains are invaluable assets" into practice, Uxin Banner no longer views "greenness" and "growth" as an either‑or proposition. On restored sandy lands, the under‑forest economy, eco‑agriculture and eco‑tourism have flourished. Sand‑fixing shrubs are now processed into animal feed and biomass fuel, and local authorities are exploring photovoltaic‑powered desert control, the Global Times learned.
Sand control is no longer just about keeping sand away; it's a development approach that guarantees a greener and better living environment alongside a booming economy and increasing incomes.
On Monday afternoon, when Sakolsky finally stepped into the forest named after him, this American teacher witnessed the Chinese woman's perseverance and commitment to her promises. The $5,000 donated without expectations has grown into a thriving forest of around 50,000 trees.
"A promise is a promise. Ms. Yin fulfilled her promise," Sakolsky said. After 27 years, the wasteland is green, and Sakolsky and Yin are "brother and sister."
"This is the answer to how we guide young people: We must teach them love and perseverance. We need to show young people photos of Ms. Yin planting trees, digging the soil with her bare hands," Sakolsky remarked while packing a jar of sand. He said he planned to bring it back to the US, telling his grandchildren it is not just a jar of sand, but "a jar of love."
Sakolsky told the Global Times earlier that the younger generation only knows about the dust-covered landscape from photos and stories of the elderly. It is important to tell them how the greenness is achieved, and how every single person can contribute to making an extensive forest in the harshest environment.
"I see where China and America can work together. I see it, so I will not quit. She [Yin] never quit. 'Quit' is not in her vocabulary," Sakolsky said with emotion on Monday.
"Chinese and Americans can be family. We can get over the differences if we focus on the similarities... If we focus on our similarities and not our differences, we can solve the problems."
At the end of Monday's schedule, Yin and Sakolsky planted another sapling together, just as they did about three decades ago, but in a completely different landscape.
This new sapling carries on the story of not only greenness through generations of joint efforts, but also kindness across the Pacific Ocean.
。“十五五”阶段，我国消费市场处在规模扩容与结构优化并行的关键窗口期，既要持续壮大市场总量，也要推动消费结构持续优化，培育发展型、改善型消费新增长点。规划所勾勒的发展路径，与当下居民消费演进趋势相互呼应。　　消费结构变迁，真切体现在大众生活之中。过去很长一段时间，实物商品占据居民消费主要份额。伴随着居民收入稳步增长、民生保障不断完善，大众消费需求早已超越衣食住行等基础供给，更加看重体验感受、精神满足与服务品质。

B | 短途休闲出游、文艺观演、健康管理、个性化生活服务需求稳步上升，直观印证消费由“买商品”向“享服务”稳步转型。与此同时，理性消费、品质消费渐成主流，消费者更加注重综合衡量品质、体验与性价比。需求端发生的内生变化，契合规划提出的促进服务消费提质惠民、推动商品消费扩容升级的工作方向。　　消费市场稳步扩容具备扎实支撑。“十四五”时期，我国社会消费品零售总额迈上50万亿元台阶。面向2030年向60万亿元目标稳步迈进，持续近10万亿元的增长空间，根植于我国超大规模国内市场优势，依靠持续激活的居民消费潜力。总量增长不是简单规模扩张，核心在于持续夯实群众能消费、敢消费、愿消费的基础。　　围绕持续释放消费潜力，一系列长效举措有序推进。各地坚持就业优先导向，推动居民收入增长与经济增长基本同步，拓宽城乡居民多元增收渠道，夯实消费基本底气；持续织密养老、托育、医疗等社会保障网络，稳定居民长期预期，减少消费后顾之忧；不断完善城乡消费基础设施，健全市场监管体系，优化消费维权保障，持续改善整体消费环境。供需两端协同发力，打通制约潜力释放的堵点，为消费市场长期平稳增长筑牢根基。　　供给体系持续迭代升级，持续适配不断升级的消费需求。顺应服务消费加快发展态势，各地持续丰富文旅、体育、健康、养老托育等公共服务与市场化供给；数字消费、绿色消费、沉浸式体验消费新业态蓬勃兴起，线上线下消费场景深度融合。优质商品与多元服务供给持续扩容，推动供需实现更高水平动态平衡。城乡、区域消费差距稳步缩小，下沉市场潜力持续释放，共同构筑消费持续增长的多元动力。

C | 　　消费是拉动经济增长的基础性力量。民众每一笔日常支出，都汇聚成为国内大循环源源不断的内生动力。《扩大消费“十五五”规划》既是中长期发展目标，也是扩大内需的行动路线图。随着各项配套政策落地见效，居民增收渠道持续拓宽、民生保障持续加强、高品质供给不断丰富、消费环境持续优化，居民消费意愿与消费能力有望进一步提升。　　面向长远，我国消费市场将稳步实现规模与质量协同提升。从一张张消费账单读懂消费升级大势，持续健全扩大居民消费长效机制，更好满足人民群众多层次、多样化消费需求，消费市场必将持续发挥经济稳定器作用，为推动经济持续向好、加快构建新发展格局注入持久动力。版权申明：凡注有“”或电头为“”的稿件，均为独家版权所有，未经许可不得转载或镜像；授权转载必须注明来源为“”，并保留“”的电头。。